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The producers and directors behind The X Factor, Big Brother, and Strictly Come Dancing. Now making original content for the world's most ambitious brands.
The producers, directors, and editors behind
The X FactorBig BrotherStrictly Come DancingSaturday Night TakeawayCelebs Go DatingLove IslandCouple to ThrouplePeckham's FinestSupercar SuperfamEating with My ExThe Only Way is EssexDancing on IceGot to DanceOnly Fools on HorsesThe X FactorBig BrotherStrictly Come DancingSaturday Night TakeawayCelebs Go DatingLove IslandCouple to ThrouplePeckham's FinestSupercar SuperfamEating with My ExThe Only Way is EssexDancing on IceGot to DanceOnly Fools on Horses
01
Original Format & Content.
Everything starts with an original concept. Short form or long form, we build formats around your brief and deliver them end to end.
Explore →
02
Broadcast.
Series development and production for the UK's leading networks and global platforms. Specialists in Advertiser Funded Programming.
Explore →
03
Brand Film & Live Production.
Live events, multi-camera productions, product launches, internal communications and more. All made to broadcast standard.
Explore →
04
Content Campaigns.
We build the full campaign around your content. Hero film, social cutdowns, platform formats and paid strategy — all made together, from the same shoot.
A three-part observational documentary series following Britain's most trusted tradespeople. Broadcast quality, brand funded.
Released Spring 2026
Ezra Coaching Branded Series
Work in Progress
An intimate five-part series capturing real coaching journeys inside one of the world's leading coaching organisations.
Released Summer 2025
Inside Sunday Riley
Marlow Media Branded Series
Inside Sunday Riley
Full post-production on a six-part branded series for Marlow Media and Sunday Riley, the acclaimed skincare brand.
Coming Soon 2026
Who we are
We treat brands like broadcasters.
You become the commissioner. We identify your challenge, build an original format around it, and deliver it with everything it needs to work. Short form or long form. 90 seconds or 90 minutes. Everything starts with an original concept and goes all the way to The End.
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Years in broadcast television
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Peak views generated
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Films produced, directed and delivered
From first brief to The End
Some of the clients we've worked with.
Our Work
This is a selection of what we do — not the half of it. Over 700 films produced, directed and delivered. What you'll find here is a taste: some of the series, spots, showreels and one-offs that show how we think and what we make.
Branded TV Series
Long-form branded entertainment made to broadcast standard
See our work
Checkatrade · Branded Entertainment Series · Released Spring 2026
Celebs with Tools
Three celebrities. Three skilled tradespeople. One unexpected partnership. A branded series that gave Checkatrade a genuine editorial voice beyond advertising.
Part of a wider campaign of over 150 pieces of content produced for Checkatrade.
3 episodes
Ep 1 — Charlotte Crosby
Ep 2 — Jake Quickenden
Ep 3 — Ollie Locke
Ezra Coaching · Branded Entertainment Series · Released Summer 2025
Work in Progress
Five real people. Five coaching journeys. An observational documentary series that followed Ezra clients through some of the biggest moments of their working lives.
5 episodes
Ep 1
Ep 2
Ep 3
Ep 4
Ep 5
Sunday Riley · Six-Part Branded Series · Post-production
Inside Sunday Riley
Coming soon
Full post-production on a six-part branded series for Marlow Media and Sunday Riley. Colour grading, sound, subtitling and multi-platform delivery.
A selection of recent trailers and TV spots cut by The End TV for broadcast and brand clients.
Mission to Space — Trailer
Champions Full Gallop — 30s Spot
Culture Clash — Trailer
ITV · The Masked Dancer · Lidl · 2022
The Masked Dancer — Idents
Eight custom-built animated idents for ITV's The Masked Dancer, sponsored by Lidl — conceived, directed and executive produced by James Lessell. Everything was designed and built from scratch in a studio. Each ident was gamified around a Lidl product clue, giving audiences a reason to play along and guess the celebrity behind the mask. A campaign that genuinely cut through.
Over 700 branded content films produced, directed and delivered by The End TV. Everything cut for every social platform.
A sample of what we've made below.
Football Foundation
Active Through Football · 16:9
Portsmouth Hub Opening
Volunteer Campaign
Funding Partners
Documentary · Anei’s Story
Part One
Part Two
Red Bull
9:16 Vertical
Associated British Foods
Scripted · 3-Part Series
Three scripted films developed with the ABF leadership team, produced, directed and delivered by The End TV. Cast with actors alongside real employees and shot on location at the company’s head office to create a series of internal films for ABF staff.
Scripted · Storyboarded · Any style · Fully bespoke
See our work
Every animation we make is built from scratch — scripted, storyboarded, designed and delivered to match your brand's world exactly. No templates, no stock styles. The look, feel and voice are always yours.
Multi-camera live gallery · VT & graphics · Steadicam · Drone · Post
See our work
Live Gallery
Multi-camera studio setup cut live to broadcast standard.
VT & Graphics
Bespoke VT packages and live graphics built for the room.
Steadicam & Drone
PSC unit running alongside the live gallery — every angle covered.
Multiple Edits
Delivered as full-event film, highlight cuts and social assets.
Ezra Coaching · Live Event Film · 2025
Ezra Hosts Jacinda Ardern
Full-day live event with the former Prime Minister of New Zealand. Studio gallery, live-switched multi-camera, VT packages, steadicam and drone — delivered as a full event film plus highlight cuts.
Ezra Coaching · Live Event Film · 2025
Ezra Hosts Stephen Fry
Stephen Fry on the future of AI. Same full production treatment — live gallery, PSC unit, drone — cut into a keynote film and social edits for the client.
Drone Showreel
Aerial · Broadcast-grade
See our work
All drone showreel shot in 4K.
Drone Showreel
Capabilities
What We Do
Everything starts with an original concept and goes all the way to The End. Short form or long form. 90 seconds or 90 minutes. We build formats around your brief and deliver them completely.
Our approach
Turning brands into broadcasters.
You become the commissioner. We become your production team.
Whatever you need to say, we find the format that says it best — and deliver it completely.
We identify your challenge, understand your audience, and build an original format around your brief. Whether you need brand recognition, a shift in perception, or a new audience entirely, we come up with the concept and create the content that delivers it.
We are not a production company that takes a script and shoots it. We originate. Every project starts with us understanding your pain point and working out the most compelling format to solve it. Then we bring in the best directors and producers for that specific world, whether it is food, tech, cars, sport or anything else.
The result is content that feels made for an audience, not made for a brand. That is the difference.
01
Original Format & Content Production.
We originate ideas. We do not adapt templates. Every format we create is built from scratch around your brief, your audience and your objectives. From a 90-second brand film to a six-part documentary series, the process is the same: find the concept that works, then make it brilliantly.
Format development
Concept and scripting
Pre-production
Multi-camera filming
Casting and talent
Post-production and delivery
Sizzle reels and teasers
Marketing plan support
02
Broadcast.
We develop and produce series for UK broadcasters and global streaming platforms. Our team spent decades making the UK's biggest entertainment formats. That experience means we know what works on screen, what gets commissioned, and how to deliver it.
We specialise in Advertiser Funded Programming, bringing brands and broadcasters together around content that works for both.
Format creation
Broadcaster pitching
AFP development
Pilot production
Showrunner services
Talent and casting
Studio and location production
International format adaptation
03
Brand Film & Live Production.
Live events, product launches, multi-camera studio productions, internal communications, education and training. All of it made to the same broadcast standard as everything else we do. There is no such thing as a low-priority brief here.
Live event production
Multi-camera studio
Virtual and hybrid events
Product films
Internal communications
Education and training
Animation and motion graphics
Photography
04
Content Campaigns.
When we make your hero content, we also build everything around it. Every film, series or brand production can generate dozens more assets — platform edits, social cutdowns, format variations — all planned and filmed at the same time, from the same shoot. The campaign is built in from day one, not added on at the end.
A full-service online post-production facility run by the same team behind some of the UK's biggest television productions. Professional, cloud-based, and built to work wherever your production takes you.
WHAT WE ARE
A POST HOUSE WITHOUT WALLS.
The End Post is entirely online. No expensive buildings, no fixed overheads, no geographic limitations. We pass those savings directly to you without ever compromising on the quality of the work.
What you get is the editorial rigour and expertise that shaped some of the most-watched programmes on British television, available to any production, anywhere in the world.
Every package is built around your project. The workflow, the team, the timeline, the schedule. All of it designed to fit what you are making, not the other way round.
THE INFRASTRUCTURE
UNLIMITED BY DESIGN.
Our facility runs on professional cloud infrastructure with no limits on the number of users working simultaneously and no ceiling on the volume of media. One editor in London or a team across multiple countries. The workflow is identical.
Unlimited simultaneous users
Unlimited media and storage
Full-resolution remote access
All major editing platforms supported
24/7 availability
No proxies. No waiting. No compromise.
Avid Media Composer
Industry-standard broadcast editing for long-form and drama
Final Cut Pro
Fast flexible editing for branded content and multi-platform delivery
DaVinci Resolve
Professional colour grading and finishing to broadcast standards
Adobe Premiere Pro
Collaborative editing across the Creative Cloud ecosystem
HOW IT WORKS
FROM FIRST DAY OF FILMING TO FINAL DELIVERY.
01
PLANNING & WORKFLOW DESIGN.
Before a frame is shot, we plan the entire post pipeline with your team. Cameras, codecs, on-location data management, aspect ratios for every platform from broadcast to social. We agree the shape of the post schedule at this stage too. Continuous post-production, batched delivery, or something in between. The workflow is yours. We can provide data wranglers on location or advise your team so they can manage it themselves.
02
MEDIA MANAGEMENT.
Once filming wraps, your media comes to us physically or digitally, by shooting day or all at once. We transcode it, organise it and store it in four places: cloud edit copy, cloud backup, physical backup and your own retained copy. Your media is always safe and always accounted for.
We can also provide a dedicated production assistant to work on your project at the start, throughout, or at specific stages depending on the scale of what you are making.
03
EDITORS.
We work with a roster of some of the best editors in the country. Whatever the genre, whatever the format, we find you the right person for the job. Documentary, entertainment, branded content, sport. Editors who work across all major platforms and bring genuine craft to the cut. Your own team can work directly on the system too. Either way, the infrastructure is the same.
04
REMOTE COLLABORATION.
Your project is ready to edit from anywhere in the world. The facility runs continuously, 24 hours a day, seven days a week, so production never has to stop. You can have one editor or many working simultaneously. All they need is a laptop and an internet connection.
05
REVIEW & APPROVALS.
Cuts are shared via a secure online portal where everyone gives frame-accurate notes directly on the edit. No emailing files. No version confusion. Everyone sees the same cut, leaves notes in the same place, and approvals happen cleanly and efficiently.
06
GRADE, MIX & FINAL DELIVERY.
Once the edit is locked we handle the full finishing pipeline. Colour grade, sound design and mix, titles, graphics and versioning. All masters are quality-controlled before delivery. We deliver to broadcast specifications or online platform requirements, subtitle and reformat content for every format and territory, and produce trailers, clips and social cutdowns as part of the service.
In practice
Post-production for Marlow Media
When Marlow Media commissioned a six-part branded series for Sunday Riley, they brought The End Post in to handle the complete post-production. Working remotely with the production team, we managed the full pipeline from ingest through to grade, mix and final delivery.
Editors and producers collaborated in real time across different locations, with the client reviewing and approving cuts remotely throughout. A seamless broadcast-quality series delivered entirely online.
Get started
Ready to bring your post online?
Whether you are a production company looking for a reliable post partner, or a brand wanting one supplier for everything, we would love to talk through what The End Post can do for your project.
Our story
Television Makers. Brand Thinkers.
The producers and directors behind some of the biggest entertainment formats ever made in the UK — now working for the world's most ambitious brands.
From Broadcast to Brands.
The End TV was founded by the producers and directors behind some of the biggest entertainment formats on television — from The X Factor and Big Brother to Saturday Night Takeaway, Celebs Go Dating and Dancing on Ice.
We bring that same storytelling craft to branded content. We originate the idea, build the format around your brief, and deliver everything — series, social, trailers, edits — from one team, start to finish.
"Whatever we make, the goal is always the same. We want audiences to feel something. When the right content finds the right people, something genuinely changes."
James — Founder, The End TV
The people behind the work
Leadership Team.
James
Founder & Executive Producer
25+ years producing some of the UK’s most-watched entertainment. The X Factor, Big Brother, Celebs Go Dating, The Masked Dancer. Brand work for Coca-Cola, Checkatrade, Carling, Just Eat and Lidl.
When he is not running The End, you will find him running the streets of London and regaling anyone within earshot with his marathon PBs.
Danielle
Head of Operations
Keeps every project on track, on budget and beyond expectations. An instinct for both the creative and the commercial, with a talent for making the most ambitious briefs actually happen.
Off the clock, Danielle is working her way through the tennis rankings with one very clear goal: Wimbledon. Do not laugh — she is serious.
Justin
Executive Director
Director of Big Brother, Fame Academy and Love Island. Brand work for John Lewis, American Express, Microsoft and Samsung. Passionate about technology and visually ambitious filmmaking.
When he is not behind the camera, he is behind the barbecue, convinced his award-winning salmon deserves its own Netflix series.
Chris
Director, Post-Production
Two decades in post-production on the UK’s biggest entertainment shows — The Masked Singer, The X Factor, Britain’s Got Talent. Bringing AI into the post pipeline in ways that are changing what’s possible.
When he is not buried in a timeline, Chris can be found unboxing the very latest gadget and carefully explaining to his wife exactly why he needed it.
Annie
Senior Producer
Producer of Married at First Sight, The Voice, Next Level Chef, The X Factor and Last One Laughing. Brand work spanning talent management and high-end production. A powerhouse of creativity, ideas and getting things done.
When she is not generating a thousand ideas before breakfast, she is looking after her daughter Sofia, her greatest production to date.
K
Katie
Associate Producer
Ten years working with brands across production and creative. A lynchpin of organisation and a genuine creative force, building lasting client relationships and keeping even the most ambitious projects on track.
Outside the office, Katie is a dedicated baker quietly convinced she has been the uncredited inspiration behind many of Bake Off’s biggest successes. No one has confirmed this. No one has denied it either.
How we work
A global network. A bespoke team every time.
For every project, we draw on the best producers, directors and editors from around the world — specialists in their field, whether that's food, automotive, fashion, sport or tech. Everyone we bring in has credits you'll recognise.
The result is a team built specifically for your brief. The best talent in the world, for every project.
Get in touch
Let's make something worth watching.
Whether you have a clear brief or just the beginning of an idea, we'd love to hear from you. The only requirement is ambition.
We read every message and try to get back to everyone as soon as we can. In the meantime, take a look at some of our work.
Legal
Privacy Policy
Last revised: April 2024
Respecting the privacy of all individuals visiting our website, The End TV Limited (“we” or “our”) is dedicated to providing a secure online environment for everyone. This notice explains what data we collect, why we collect it, and your rights in relation to it.
Who We Are
Our website is operated by The End TV Limited, an English company registered under company number 5755822, with its registered office at Harrisons House, Sheepwalk, Langford Road, Biggleswade, Bedfordshire, SG18 9RB. We are registered with the Information Commissioner’s Office (ICO) as a data controller.
What We Collect & Why
We collect personal information (name, email, company) when you contact us via our enquiry form. This is used solely to respond to your enquiry and assess whether we can work together. We do not use it for marketing without your explicit consent.
We may also collect limited technical data (browser type, pages visited, time on site) via analytics tools to improve the website.
Legal Basis for Processing
We process your personal data on the basis of:
—Legitimate interests — responding to business enquiries and operating this website
—Legal obligation — where we are required to retain or share data by law
—Consent — for any marketing communications, which you can withdraw at any time
Cookies
This website uses cookies. Essential cookies are necessary for the site to function and do not require consent. We also use analytics cookies (where you have consented) to understand how visitors use the site.
You can control cookies through your browser settings at any time. Withdrawing consent for non-essential cookies will not affect your ability to use the site.
International Data Transfers
Some of the tools we use to operate this website (including video hosting and web fonts) are provided by companies based outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
Data Retention
We retain enquiry data for up to 24 months after last contact, or for as long as required by law. Analytics data is retained in accordance with the relevant platform’s retention settings. We do not retain data longer than is necessary for the purpose it was collected.
Our website may link to third-party sites. Once you leave our site, this notice no longer applies and we are not responsible for those sites’ privacy practices.
We may update this notice periodically. The date of the most recent revision appears at the top of this page. Continued use of the site after any update constitutes acceptance of the revised notice.
Legal
Terms of Service
These Terms govern your use of theendtv.co.uk. By accessing this website you agree to them. The End TV Limited reserves the right to update these Terms at any time without prior notice — continued use of the site constitutes acceptance of any changes.
Copyright & Intellectual Property
All content on this website — including text, video, images, graphics, logos and design — is the intellectual property of The End TV Limited unless otherwise stated. Nothing on this site may be reproduced, distributed, or transmitted in any form without our prior written consent. Third-party trademarks appearing on this site remain the property of their respective owners.
Acceptable Use
You agree not to use this website to:
— transmit unlawful, harmful or offensive material
— attempt to gain unauthorised access to any part of the site or its systems
— submit false or misleading information via our contact form
— use the site in any way that violates applicable laws or regulations
Disclaimer & Limitation of Liability
This website is provided “as is” without warranties of any kind, express or implied. We do not guarantee accuracy, completeness or uninterrupted availability. We may suspend or discontinue the site at any time without notice.
To the fullest extent permitted by law, The End TV Limited’s total liability for any claim arising from your use of this website shall not exceed £100. We are not liable for indirect, consequential or economic losses of any kind.
Third-Party Links
This website may contain links to external sites not under our control. We are not responsible for the content, privacy practices or availability of those sites and accept no liability for any loss arising from your use of them. Links do not constitute an endorsement.
Severability
If any provision of these Terms is found to be invalid, unlawful or unenforceable by a court of competent jurisdiction, that provision shall be deemed severed from the remainder of these Terms, which shall continue in full force and effect.
Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any dispute arising from your use of this website shall be subject to the exclusive jurisdiction of the courts of England and Wales.
